Ferro Will Oversee Disney/ABC And ESPN Sales, Erhardt To Retire In 2019

In the most significant manifestation of its desire to offer one-stop advertising, Walt Disney Co. is consolidating ESPN and Disney/ABC properties under Rita Ferro while announcing that longtime ESPN sales chief Ed Erhardt will retire in early 2019. In addition to ESPN and Disney/ABC, Ferro’s domain as President of Disney Advertising Sales will include Disney’s […]


What’s Old Is New With Next-Gen TV Discovery: Disney/ABC’s Forte

In the digital, cloud-stored era, the new bottomless treasure-trove of shows from the entire history of TV is changing the whole nature of what constitutes a “new” series – and, with it, how marketers should insert themselves in to the rhythm of a season. At the Beet Retreat in Miami, Disney/ABC sales and marketing SVP […]