“Angry Birds” is One of the Biggest Video Channels “On Planet”

CANNES – One of the world’s most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps. “Overnight, we updated 1.7 billion games back in March. We’re doing over 100 million views a month,” Rovio chief marketing officer Peter Vesterbacka told […]

 

Innovid Powers Interactive Ads for Crackle Across Multiple Devices

Innovid, a New York-based  provider of interactive video ad technology, recently launched a program with with Sony Crackle to serve ads across multiple devices. Beet.TV spoke with CTO and co-founder Tal Chalozin about this and other company developments in this video interview. “The premise is that marketers that want to reach their audience can focus […]

 
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