digital video

ORLANDO, FL — The combination of media and commerce promises to eliminate the linear consumer journey and enable marketers to achieve objectives from awareness to conversion within single video experiences. “The convergence of media and commerce is no longer evolving — they have converged to the point where they are one and the same. Commerce […]

AMENIA, NY — First-party data has earned its valorization the last few years, particularly among the brands that tend to own it. But that doesn’t mean third-party data, which has had its ups and downs and ups again lately, is inherently less useful. “When people even outside of advanced TV hear about third-party data, they […]

NEW YORK – Digital video advertising is continuing its growth trajectory, just in time for the overlapping NewFront and Upfront periods, with connected TV rebounding strongly after a slowdown and set to dominate advertising budgets in the coming year, according to new research from the Interactive Advertising Bureau (IAB). “Digital video, which encompasses connected television, […]

When it comes to measuring digital video, some metrics are more valuable than others, says Gurval Caer, Vice Chairman Chief Innovation and Marketing Officer at Wunderman, a division of WPP, in an interview with Beet.TV. “Yes, it’s about views, but it’s more about time spent and the sharing that happens,” he says. That’s why it’s important to […]

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If it’s a platform where the consumer is trying to find more information […]

CANNES – Programmatic buying is on pace to become the default buying method for trading digital ad inventory, says Johan Boserup, Global CEO GroupM Trading in an interview with Beet.TV. He adds that while programmatic buying won’t be the only way to buy, it will take a bigger share. However, he warns that digital video as […]