DEFY Media Tests And Learns Its Way To 700 Million Monthly Video Views

MTV certainly contributed a lot to 1980’s entertainment. For DEFY Media, one of the most valuable learnings was the “fast fail model.” So while DEFY’s programming resembles traditional programming in areas like writers and talent, where it “varies a bit” is in MTV’s concept that no idea is bad, CEO Matt Diamond says in this […]

 

DEFY Media: Not Gen Z Or Gen X But ‘Individual And Unique’ Young People, Says Tu

To make things easy for brands during the extravaganza that is the annual Digital Content NewFronts, DEFY Media has condensed its advertiser offerings to three options: buy, badge, build. “We want to make it easy that when they see our shows, they know how to work with us,” says DEFY Media CMO Andy Tu. Buy […]

 

Defy Media Broadens Smosh Comedy Franchise For Gen Z, Millennials

If there’s ever a time to build strong program brands that people trust, it would be before technology makes the concept of traditional television channels irrelevant. Keith Richman is already thinking ahead to a time when “the notion of channels” will go away. The prognostications of the President of Defy Media will come as no […]