Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld

In the last couple of years, most of the noise about digital ad targeting has been made at the intersection of two channels – video and mobile. But the growth in streaming audio consumption, coupled with the capabilities it affords, is drawing new advertiser interest, reinvigorating an old format. In this video interview with Beet.TV, […]


Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld

Compared with the outgoing medium of linear, analog TV, internet-connected over-the-top (OTT) transmission seems to offer unrivalled opportunity for advertisers to target and measure their ads, and to attribute those ads through to business lifts. But that opportunity could be squandered if marketers don’t use technology which has full sight of the addressable market. That […]