Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld

Compared with the outgoing medium of linear, analog TV, internet-connected over-the-top (OTT) transmission seems to offer unrivalled opportunity for advertisers to target and measure their ads, and to attribute those ads through to business lifts. But that opportunity could be squandered if marketers don’t use technology which has full sight of the addressable market. That […]