Canoe’s Porter On Three Plans To Take Addressable National

SAN JUAN, Puerto Rico – Piece by piece, national TV inventory is getting lit up for addressable ad targeting. Canoe Ventures is one of the companies now helping make it happen. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, David Porter, SVP & GM, Addressable Advertising, Canoe Ventures, explains what […]

 
 

Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter

ATLANTA – As the upfront TV ad sales season gets going, will connected and addressable TV finally make a big splash, or will it fail to convince buyers it doesn’t have to be so complicated? Many in the industry hope the channel can make in-roads during the traditional sales season. In this video interview with […]

 
 

Addressable TV Is Going National: Beet Retreat Panel

SAN JUAN, PR — Until now, the shimmering promise of targeted TV ads was stuck in a marginal concept – that it could only be executed in live, linear TV, and only within a sliver of ad inventory. But that is all set to change. US addressable TV is going national. In a session dubbed […]

 
 

WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities

SAN JUAN– Addressability is an area that many are focused on this year, and WarnerMedia is no different. In an interview with Beet.TV at the Beet Retreat in San Juan, David Porter, vp of ad innovation and programmatic at WarnerMedia, emphasized that he’s excited about the progress they’re making in national linear addressable capability. They […]

 
 

Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

VIEQUES, PR — Already this year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Speaking on this Beet Retreat panel, representatives of the networks explained their strategy. The recent announcements […]

 
 

Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter

VIEQUES, PR – Underlying the just announced consortium formed by Fox, Turner and Viacom called OpenAP is the reality that audience-based television selling is “complicated and complex,” according to David Porter, Turner’s VP of Ad Innovation & Programmatic Solutions. To speed advertiser adoption, the three media companies are hoping to make it much easier for […]