Media Planning Will Become Agile: Kimberley-Clark’s Parker

Ad planning and buying is about to get a lot quicker, because the many digital media advertisers are working with give of cues that can be used to speedily refine, recalibrate and retarget ad spots, says one ad exec. It’s the view of David Parker, the global content technology lead for paper products company Kimberly-Clark. “Because you’ve got more […]