Google’s True View Ads See Boost in View-Through Rates

CANNES, France — View-through rates for Google’s skippable ads on YouTube have been rising significantly since first introduced, says David Benson, Google Branding Solutions Lead for Northern and Central Europe in an interview with Beet.TV. The benefit of these skippable spots is that, over time, consumers begin to tune out the ads that aren’t relevant, and […]

 

Google’s Benson: Mobile Is Driving Video Consumption

CANNES, France — It’s an ironic quip at this point. Every year for a while, it seemed like someone would predict “the year of mobile” would be next year. “We can officially say ‘the year of mobile’ was last year,” David Benson, Google’s branding solutions director for northern and central Europe, tells Beet.TV. “If you’re not […]

 

Brands Sacrificing Truth For Attention: Google’s Benson

CANNES, France — Many brands nowadays are keenly commissioning content videos – but are they diving in to the opportunity in the right way? “What you see too often – we saw a lot of it on YouTube and at the Cannes awards – people are sacrificing brand equity or brand truth to get noticed,” says […]