dave sears
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
It is not just brands that can use “programmatic” tools to buy ads on exchanges. Brands’ agencies, too, can use similar technology to buy advance ads on an order basis, says ad tech outfit Rubicon Project‘s SVP Jay Sears. “We’re seeing automation go deeper and deeper in to the operating agency,” he tells Beet.TV in this video interview.” Case […]