Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio

The last few years saw an explosion in the use of data sets bought from third-party organizations for ad targeting. But, in 2018, brands can use their own marketing data to target ads, too. In this video interview with Beet.TV, Nielsen EVP, Advertiser Direct & Marketer Cloud Damien Garbaccio observes three trends affecting brands: “Brands are […]