Messaging Could Light Up Mobile Monetization: InMobi’s Yu

BARCELONA — WhatsApp’s mega acquisition by Facebook should be welcomed as another pointer that mobile messaging could be a money-spinner, according to one mobile ad exec. (Mobile) will go either toward commerce or toward advertising,” InMobi north America MD Crid Yu tells Beet.TV. “It’s amazing to me that, after all these years, the most commonly […]