Forrester Study: Advertisers Want Convergence Measurement

VIEQUES, PR — About two-thirds of agencies and advertisers are betting that digital video and TV planning will merge in the next few years, says Brent Gaskamp, SVP Development at Videology, in an interview about a new industry report. Videology commissioned a report from research firm Forrester that surveyed 150 advertisers, media companies and agencies in the […]