Contextual Advertising

CANNES – YouTube presents a unique challenge for marketers. It’s television, radio, retail media, and creator commerce all rolled into one platform. As John Cobb, CEO and co-founder of VuePlanner, most advertisers aren’t set up to handle that complexity. “The challenge for marketers is that generally the way they look at things is they buy […]

MIAMI — Deep learning is everywhere in advertising these days.  But for an ad platform like Cognitiv, deep learning has been a core part of its offering since its founding a decade ago. For Jana Jakovljevic, SVP of Partnerships at Cognitiv, real-time adaptation to consumer behavior isn’t a new trend but a fundamental principle of […]

Marketers in the past few years have become more aware of how their advertisements can show up in places they didn’t expect, such as next to digital content that’s objectionable or offensive. They also face challenges in reaching target audiences as technology companies like Google and Apple give people more ways to protect their online […]