How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy Officer Jon Suarez-Davis

COLOGNE – About a year ago, customer management provider Salesforce acquired data management platform Krux Digital, to keep pace with competitors like Adobe and Oracle. With Krux providing new muscle to the Salesforce Marketing Cloud, it has considerably upped the ante in leveraging brands’ first-party data. Salesforce Marketing Cloud Chief Strategy Officer Jon Suarez-Davis headed […]

 

Conagra’s Hughes: Everyone’s Gone Live At The Digital Content NewFronts

Conagra Brands is looking to partner on more content integrations this year. It’s one of the reasons why Media Manager Erica Hughes is at the Digital Content NewFronts and why the food giant has attended for the last four years. “We come here because we like to learn what the partners are doing in the […]

 

IAB’s Rothenberg Says Digital Video Via OTT, Mobile Now A ‘Mainstream Consumer Medium’

One big takeaway from the 2017 Digital Content NewFronts on which both buyers and sellers can agree is that “What we’ve been calling digital video has now become a completely mainstream consumer medium,” notes Randy Rothenberg. “The industry is at a complete inflection point. We know that this is big not in the future but […]