Commerce Media

ORLANDO, FL — United Airlines uses real-time operational data to hold connecting flights for delayed passengers. The airline, which is about to celebrate its centennial year, does so when the delay won’t impact final arrival times. Travelers worried about a missed connection receive a text with reassuring messages that transform potential stress into brand loyalty […]

AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from an increasingly crowded marketplace. “Some retailers, as publishers, are driving sustainable businesses right now, some are complementary revenue, and that that’s something in the next 12 months or 18 months […]

AMENIA, NY — Connected TV and commerce are becoming more tightly joined. And that’s creating new ad formats that capture consumers at moments of peak engagement and peak purchase intent. “CTV and commerce are great together. It’s a way to engage the audience at the highest points of relevance,” Cassidy Diamond, Vice President of Brand […]

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the […]

CANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobol, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been the case a few years ago that you could have a decently performing media campaign with a few assets, but […]

CANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that we have at The Trade Desk,” Jill Smith, the ad tech platform’s VP Business Development, Retail, told Beet.TV contributor David […]

SAN JUAN, PR – Commerce media is transforming retailers into media powerhouses while creating new opportunities for omnichannel strategies — but the balance in those two very different business modes remains a work in progress, according to Lori Goode, Chief Marketing Officer at Index Exchange. “I think commerce media evolving over the next two to […]