Automation & Partnership Key To Future TV: Comcast’s Lemberg

New TV capabilities promise ad buyers new abilities like household targeting, frequency-capping and advanced reporting all the way to purchase outcomes. But, to get there, the industry is currently in a phase of stitching together a still-proliferating range of viewing services and buying options. In this video interview with Beet.TV, Kevin Lemberg, Head of Partnerships […]

 
 

TV Ad Volumes Are Exploding: Comcast’s Nunn

The increasing ability to digitally-target linear TV ads plus the new capability to dynamically assemble those ads for individual households, when taken together, sound like super-powers. But, if they are not careful, some TV ad sellers and buyers also end up feeling the extra complexity that goes hand-in-hand feels like Kryptonite. A new thought leadership […]