Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg

It seems so straightforward – deliver the right ad to the right person at the right time. But, in the era of infinite connections and myriad possibilities, Kevin Lemberg thinks you should get ready for unending complexity. In this video interview with Beet.TV, Lemberg, Head of Partnerships, Advertising Suite, Comcast Technology Solutions, explains why he thinks […]

 
 

Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn

LOS ANGELES — The theory: the new-look TV ad business can look a lot like digital, significantly automated. The reality: so many Excel sheets still pushed between buyers and sellers. In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV’s Beet Retreat Santa Monica, Richard Nunn, VP & GM, Advertising Suite, Comcast […]

 
 

Automation & Partnership Key To Future TV: Comcast’s Lemberg

New TV capabilities promise ad buyers new abilities like household targeting, frequency-capping and advanced reporting all the way to purchase outcomes. But, to get there, the industry is currently in a phase of stitching together a still-proliferating range of viewing services and buying options. In this video interview with Beet.TV, Kevin Lemberg, Head of Partnerships […]

 
 

TV Ad Volumes Are Exploding: Comcast’s Nunn

The increasing ability to digitally-target linear TV ads plus the new capability to dynamically assemble those ads for individual households, when taken together, sound like super-powers. But, if they are not careful, some TV ad sellers and buyers also end up feeling the extra complexity that goes hand-in-hand feels like Kryptonite. A new thought leadership […]