A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning

MIAMI – A+E is working with some of its competitors on new attribution modeling showing the ability of TV ads drive business outcomes, while the network tests video-on-demand addressability with Comcast and explores national addressable inventory. These are some of the network’s recent activities as outlined by Mel Berning during an interview at the recent […]


Accenture/ABC Study: Digital Sales Gains ‘Gated’ Without Multiplatform TV

How can the digital advertising market be saturated when there are so many places to buy ads? It depends on your definition of “saturated.” When Accenture Strategy did a deep dive on some $12 billion of its clients’ marketing spend in a multiplatform television effectiveness analysis for ABC Disney, “One thing we found is that […]