VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

Right now, some premium online video publishers remain sceptical that programmatic digital ad-buying models are the best approach to sell their advertising space. But one top-level exec in the space believes many of them will become convinced once early adopters’ success stories come down the pipe. “The more marketers start trumpeting the value they get […]

 

VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

CHICAGO — So-called “programmatic” online ad-buying technology may help advertisers eliminate waste by targeting specific users, but the best campaigns include a blend of programmatic and conventional, according to one advertising executive. “The combination of experiential marketing and addressable marketing is where you find the real sweet spot and the best ROI in your marketing […]