Chris Feo

LAS VEGAS – The quest for meaningful audience metrics in the CTV space continues to challenge advertisers and media companies alike. Could behavioral intent data hold the answer to proving advertising effectiveness? By analyzing real-world search behavior and website visits following ad exposure, companies can create actionable signals from the noise of digital interactions to […]

The retail media boom shows little sign of slowing down, as eMarketer’s latest forecast projects the category growing from 14.1%  to almost 25% of all US media ad spend by 2028. According to eMarketer: “More budget is migrating into off-site channels such as connected TV (CTV) and web publishers’ display inventory.” According to Chris Feo, […]

SANTA MONICA, CA – A patchwork of privacy regulations worldwide has pushed marketers to be more careful about handling personal information about consumers. The result has been what marketers call a loss of signal, or the diminished ability to gather insights about people’s exposure to advertising and their intentions to buy a product. Signal loss […]