IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet

MARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry’s umbrella body is coming out batting for the ad-supported internet. The IAB just released The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange, a […]