From Upfront To On-The-Fly, TV Ad Sales Are Changing

In an undulating business environment, “agility” and “flexibility” have become key words for media buyers who are becoming used to digitally-empowered trading tactics. That poses a challenge to TV networks that have traditionally secured a large part of their year’s ad spend in May’s annual upfront season. In this video interview with Beet.TV, Charlie Holmes, […]


Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes

Local news programming this year has seen strong viewership growth as audiences seek the latest information about the pandemic. For advertisers seeking to convert viewers into new customers — especially as their buying habits change dramatically — local news also provides more concise targeting for both regional and national brands. “We found that a lot […]