CES 2026
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
NBCUniversal today announced a suite of new cross-platform data and technology products that promises to enhance the consumer experience and prove real-time impact for advertisers. Chief among NBCU’s solutions was the introduction of LIVE Total Impact, which the media giant is billing as industry’s first cross-platform tool designed to leverage real-time viewership of live tentpole […]