Canoe Turns Up The Heat On Linear Addressable: Pizzurro

The company conceived as an ambitious cable industry effort to insert ads in interactive TV says it is forging ahead with enabling addressable ad targeting for linear networks. In the last few months, it has added linear addressability to 22 million homes in its footprint of 38 million. In this video interview with Beet.TV, Canoe’s […]


Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter

ATLANTA – As the upfront TV ad sales season gets going, will connected and addressable TV finally make a big splash, or will it fail to convince buyers it doesn’t have to be so complicated? Many in the industry hope the channel can make in-roads during the traditional sales season. In this video interview with […]


Canoe Will Pilot ‘On Addressability’ In 2020

LONDON — It’s half a year since three of the biggest US cable TV groups came together to unite TV distributors around addressable targeting technology. Going in to a new year, one of the technical partners delivering the project says it will pilot the initiative in 2020. Comcast, Charter Communications and Cox Communications announced On […]


Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion

In its early existence, Canoe paddled against a stiff technological current in its quest to deliver interactive television ads. Since its pivot in the last five years to dynamic ad insertion for video-on-demand, the current has been flowing strongly in its direction. “We’re happy to say that it’s a thriving business,” says Chris Pizzurro, Canoe’s […]


Canoe Catches A Wave After VOD Ad Pivot

SAN FRANCISCO — Once conceived as an ambitious cable industry effort to insert ads in interactive TV, Canoe Ventures says it is now making headway after pivoting from its original goal. The venture flipped three years ago to help TV content owners benefit from ad sales in their own content when it is hosted on cable operators’ […]