Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion

In its early existence, Canoe paddled against a stiff technological current in its quest to deliver interactive television ads. Since its pivot in the last five years to dynamic ad insertion for video-on-demand, the current has been flowing strongly in its direction. “We’re happy to say that it’s a thriving business,” says Chris Pizzurro, Canoe’s […]

 
 

Canoe Catches A Wave After VOD Ad Pivot

SAN FRANCISCO — Once conceived as an ambitious cable industry effort to insert ads in interactive TV, Canoe Ventures says it is now making headway after pivoting from its original goal. The venture flipped three years ago to help TV content owners benefit from ad sales in their own content when it is hosted on cable operators’ […]