Cannes Lions 2020: Focus on Business Outcomes, Purpose and Sustainability, Content Chief Charlotte Williams Tells Beet.TV

LONDON – The content agenda for the Cannes Lions festival in 2020 is now open for applications, and the year’s agenda themes have been set. The festival will host discussions around the most important topics influencing and shaping the creative and advertising industries. But most importantly, Charlotte Williams, Cannes Lions’ vp of content, wants to […]

 

Cannes 2020: Brand Marketers to Take to the Palais Stage as The Festival Ramps up CMO Activations

LONDON – Strong businesses lead to strong creative and marketing strategies, and vice-versa. Simon Cook, the managing director of Cannes Lions, believes that companies who win awards at the festival are directly impacting the health of the brands they work for. In a conversation with Beet.TV at the Cannes Lions headquarters in London, Cook says […]

 

Video Needs More Consumer-Relevant Ad Formats: Nissan’s Witherspoon

CANNES — Why broadly advertise convertibles to everyone in Russia when you can now target potential buyers by vehicle segment? “The thing that’s really exciting me right now is actually being able to create more relevant one-to-one communications with consumers,” says Allyson Witherspoon, Nissan Motor Corp.’s GM, Global Brand Engagement. “We have so much available […]

 

Creativity In Advertising Reaching New Heights: McCann’s Sean Bryan

Sean Bryan can’t wait to get to the Cannes Lions festival this year. And it’s not just because he has high hopes for McCann New York’s groundbreaking Fearless Girl campaign and its work for brands like Godiva, Microsoft and Nespresso. “I love it every year. But this year in particular is going to be an […]

 

Cannes Lions Chief Jose Papa: Showcasing ‘The True Value Of Creativity’

LONDON — In his first year as Managing Director of the Cannes Lions festival, Jose Papa will be overseeing a number of new initiatives. One in particular is designed to bring together some 15,000 participants in new and engaging ways under the auspices of its networking pillar. One of the things “that excites me the […]

 

MediaLink’s Millard On Cannes Lions: An Efficient Venue For Businesses Seeking Direction

When Wenda Harris Millard discusses the evolution of the Cannes Lions festival she does so with many years of perspective. What she sees now is an efficient venue where people gather to engage with others “who have real implications for the future of their business.” Millard is Vice Chairman of MediaLink, the strategic advisory and […]

 

Return To Storytelling At Cannes Yields ‘Smarter And Better’ Creative Work: Y&R’s Sable

Less than a decade ago, the creative work showcased at the Cannes Lions festival seemed to be more about technology than storytelling, in the mind of Y&R’s Global CEO, David Sable. But more recently, some of the work has been “spectacular” as the value of good storytelling has once again eclipsed tech. During the same […]