ZAPP360 Acquisition Brings Local Geo-Marketing To Altice a4 Platform

With its recent acquisition of ZAPP360, Altice’s a4 Local Solutions fills the geo-marketing space in its single-platform solution for local advertisers. Active on both the national and local side, a4 regularly confronts the complexities of trying to help local advertisers, who “don’t have a lot of time and don’t have a lot of bandwidth to […]

 

CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization

LAS VEGAS – Everyone agrees that data can help to inform better video advertising targeting. The question is how best to do it. The narrow range of options was the focus of a Beet.TV panel discussion at CES 2017 conducted at the OMD Oasis at The Venetian. It brought together representatives of 605, NBCUniversal, Omnicom […]

 

Next Stop For 605: CES, New Devices And Cross-Screen Measurement Opportunities

As it prepares for its first CES event in Las Vegas, data and analytics provider 605 will be looking at new video delivery devices slightly differently than programmers. Whereas programmers mostly envision additional viewer fragmentation, 605 sees opportunity to provide measurement solutions. As a “pure data play,” 605 doesn’t sell media or advertising, isn’t a […]