‘An Explosion’ Of Ad Inventory In Connected, OTT-TV: The Trade Desk’s Brian Stempeck

With three out of four Americans watching streaming video content, connected and over-the-top viewing has advanced beyond the test stage. Now big advertising dollars are starting to follow their migration from linear TV. “This is late mainstream for consumers,” says Brian Stempeck, Chief Client Officer at The Trade Desk, the demand-side platform. Similar to when […]

 

Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck

When programmatic burst on to the scene, it was mainly in the guise of real-time bidding, an auction system for remnant and low-value inventory that has since fallen out of favour with many big publishers. But, though those publishers seek higher prices normally transacted through direct or human-sold deals with advertisers, auctions are still super-relevant […]

 

The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck

In the last year and a half, yet another new tech terminology has popped up in digital advertising, as platforms try to fix and enhance some of the wonkier off-shoots that programmatic has wrought. In “header bidding”, rather than publishers entertain bids from multiple bidding sources in a “waterfall” sequence, they can see them all […]

 

The Trade Desk’s Stempeck Talks TV Ad Targeting

TV may not yet be fully addressable to advertisers in the same way the internet is, but that isn’t stopping a collection of platform operators and ad tech vendors from trying to make it a reality. The Trade Desk, a demand-side advertising platform, is working to bring more ad targeting to Roku, the connected TV […]