Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic

CANNES — WPP’s data-centric Xaxis division has tripled in size from around 100 staff to more than 300 in its first two years, and CEO Brian Lesser says that growth suggests the future scale of highly targeted online ad buying tactics many label “programmatic”. “Over the next three to five years, you will see that […]

 
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