Audio Has Caught-Up To Video: Audacy’s Benedik

For a few years, audio advertising sat on traditional radio’s sidelines, while video surged ahead in capabilities and spending. But that has changed, thanks to recent developments in technology and consumer behavior. In this video interview with Beet.TV, Brian Benedik, Chief Revenue Officer, Audacy, draws the trendlines. Programmatic pipes “Audio’s caught up to video,” Benedik […]


Spotify’s Benedik Wants To Educate Brands On Video Ads

COLOGNE — It is the leading unlimited-digital music subscription service, but Spotify is no longer an audio-only provider. In fact, Spotify introduced video advertising back in 2014. But, as it gears up to go public, the company is turning up the volume on an ad offering, video, that can likely command higher premiums than audio. […]