Target Builds TV Ad Impact via Digital Tools, Brent Rosso explains

CHICAGO — Retailer Target reckons its crown has been stolen in conventional TV marketing – but it sees a chance to reclaim it in digital. “We are a very large TV advertiser,” Target digital media VP Brent Rosso tells Beet.TV. “A lot of our approach has been copied in the marketplace. You hear a jingle (in the ad) […]