brand safety

For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that’s due to the vast differences between it and more traditional media. But as Samantha Lim, SVP, Gaming Strategy & Innovation, Publicis Media, says homing in on the values that gaming offers to […]

As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management platform Vindico, in this interview with Beet.TV. That could run the gamut from auto-initiated, auto mute or video-in-banner spots. But those formats shouldn’t be priced or valued the same way […]