Brands Like Bose Wants Flexible, All-Platform Ads: Kremser

CANNES — Brands these days aren’t asking for much – just the ability to deliver the right message to the right consumer at the right time, across all media channels, globally and in real-time. If that seems like a tall order, there is still a growing array of publishers and ad-tech vendors seeking to give […]

 

Spotify’s Branded Moments: The ‘Authenticity’ Of Music Meets Exclusive Engagement

ORLANDO, Florida – Having afforded three major brands 100% share of voice for 30 minutes at a time, it will be interesting to see how Spotify measures return on that exclusive consumer exposure. The streaming music service is still in a beta test of its “vertical video experience” with Baccardi, Bose and Gatorade, according to […]