Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “Content marketing has always been around but it’s getting more attention, […]

 
 

Beet.TV’s Plesser: New Era Dawning For Journalism

New York-based video journalism outfit Beet.TV, this article’s publisher, has been creating events and videos that tell the story of the digital business for the last eight years. Now executive producer Andy Plesser says the industry is about to take off, as attitudes toward branded content converge. “It’s a video-first B2B publishing platform that’s driven […]