COLOGNE — Everyone in media nowadays is eager for more data to inform their business. Now AOL is hoping to bring more data to every part of the video value chain, launching a new tool called Insights. “There’s such a big gap right now,” AOL Networks international SVP René Rechtman tells Beet.TV in this video […]
Nearly three-quarters of ad dollars flowing into online video is coming from TV money, according to a new study from AOL’s global branded content platform Be On. In addition, the brand, media and creative agencies surveyed said that while TV is a strong awareness driver, they can achieve more scale and engagement with online video.