Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

CANNES — From May 2018, strict new regulations governing how companies can handle European citizens’ data will pose a challenge to everyone who handles customer or audience data. Amongst other stipulations, the European Commission’s General Data Protection Regulation (GDPR) measures include: explicit valid consent must be given for citizens’ data to be collected. consumers can instruct […]

 
 

What Agency Tech Chiefs Have Learned From Climbing The Ranks

CANNES — In the last couple of years, data-driven and programmatic advertising techniques have grown in importance to ad agencies, so many of the agencies have put the processes at the heart of their organizations. For many, that has meant a promotion for the executives who once ran outlier data divisions within an agency but […]

 
 

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

CANNES — Mobile is one of the biggest forces shaping digital marketing, marketers are challenged to agree common data standards, and advertising can enjoy a healthy future where commerce is taking place. Those were some of the conclusions of a panel of ad agency technology executives, who debated the topics in a session recorded by […]

 
 

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

CANNES — Will Netflix introduce advertising? That is a question on many minds in Silicon Valley, Wall Street and Madison Avenue alike. Often, the question is framed as an “either-or” in which Netflix would have to choose between continuing its current premium SVOD model or ripping it up in favour of ad funding. Previously, Ampere […]

 
 

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

CANNES — What do executives at the bleeding edge of marketing strategy think about the way the business is changing? That was the main question on the lips of moderator Jay Sears, the SVP of MasterCard’s advertising intelligence, when he chaired a panel discussion on the topic on the shores of the Cannes Lions festival […]

 
 

Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

CANNES — The world of online advertising has grown up by using metrics like click-throughs as proxies for advertisers’ real end goals, like driving sales. Now, slowly, as new attribution technology hots up, brands are being promised the ability the ability to close the loop. But, whilst, to many, this evolution appears to be driven […]

 
 

Clients Caught Between Two Worlds: Agency Panel Discusses

CANNES — Many brands remain wedded to an advertising planning system developed by econometricians – but the so-called “marketing-mix modelling” doesn’t necessarily give them all the answers about campaign performance. In this discussion panel recorded by Beet.TV, ad agency tech executives say many clients are capable of moving forward – but they are caught between […]

 
 

IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

CANNES – Brands need to break away from the limitations of traditional digital ad measurement, to embrace a world in which they can achieve true business outcomes. That is according to the tech chief of one leading ad agency. Compared with analog, digital advertising may be sophisticated but, without having full sight of outcomes like […]

 
 

Advanced Television Is About Buying Audiences, Not Space: Cadreon’s Kumar

Arun Kumar deliberately avoids the term “programmatic” when talking about advanced television’s audience targeting potential. “All we’re trying to do is take some of the principals behind programmatic. We don’t want to buy space for the sake of buying space,” says the Global President of Cadreon, Interpublic Group’s ad tech unit. Semantics aside, Kumar is […]

 
 

Cadreon’s Arun Kumar on Advanced TV and Why the AT&T DirecTV Acquisition Matters

Arun Kumar, global president of IPG’s Cadreon unit, sees AT&T’s acquisition of DirecTV as a watershed moment in a new era of television.  He says that the merger will mean more intelligent targeting of consumers with data on the household level. He says that inevitable evolution of the new medium will bring new muscle to an […]