TV Delivers On Both Sides Of The Funnel: ARD-Werbung’s Isenbart

Digital is in the ascendancy and traditional media are “dying” – that has been the stock industry narrative for the last few years. But Jan Isenbart isn’t buying it, and he says the TV industry needs to start telling a more confident, more truthful story that communicates the real picture. “In the last years we’ve […]