Innovid’s Netter On Advanced TV, Coalescing Industry Leaders At Cannes

Sometimes you have to push the envelope and concentrate on innovating, other times listening to the market is more of a priority. For the fast-growing Innovid, right now it’s time for the latter six years after releasing its first connected-TV product. Having helped to create Innovid 11 years ago to transform video experiences on the […]

 
 

Oceans Of Ad Data Failing To Drive Business Growth: ANA’s Liodice

MIAMI — Advertisers now have an arsenal of tools with which to make and buy ads, and a plethora of platforms with which to measure them. But one outcome that is sorely lacking, according to the man who speaks for big-brand marketers? Advanced ad tools are not driving actual business growth. In this video interview […]

 
 

After Transparency Outcry, Production Concerns ANA’s Duggan

It is now more than a year since the Association of National Advertisers’s media transparency report helped blow the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. That report kickstarted a cacophony of “transparency” talk, […]

 
 

Alliance For Family Entertainment’s Quinn Discusses New Gender Equality Metric

ORLANDO, Florida – After testing 4,000 television ads with its proprietary Gender Equality Metric, the Association of National Advertisers’ Alliance for Family Entertainment is giving marketers a toolkit for eliminating gender bias. It’s a move that AFE Chairman Stephen Quinn says is aimed in part at “unconscious bias” both in ads and the content in […]