CEO: We are “fighting ad fraud until it disappears”

Non-human traffic was recently described as programmatic advertising’s “dirty little secret“. Integral Ad Science reckons nearly a third of impressions to be suspicious – up six-fold since 2011, according to comScore (via Adotas). AOL’s programmatic video ad tech platform wants to nip the problem in the bud. “We are fighting fraud that is generated by […]’s Founder and CEO Amir Ashkenazi on the Digital Video Revolution

Today, AOL announced its biggest acquisition of the Tim Armstrong era with a $405 deal for video advertising technology firm  Last year, we caught up with founder and CEO Amir Ashkenazi for this overview on the changing landscape of video advertising and the role of his company. Ashkenazi’s previous start-up, was sold to […]