In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell

The COVID-19 pandemic has forced many advertisers to re-think their spending. But a shocking new report published during the pandemic has given them even more reason to scrutinize programmatic ad-buying supply chains. According to the report by ISBA, the trade body for UK advertisers, the Association of Online Publishers (AOP) and auditor PwC, 15% of advertiser […]


At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency

PALM SPRINGS, Calif — Blockchain technology may be commonly associated with cryptocurrencies like Bitcoin, but there are a host of vendors out there trying to bring blockchain benefits to other sectors, and advertising is not missing out. Among the use cases cited for blockchain in ad-tech is improving transparency by making transactions supremely recordable and […]


AppNexus CEO Brian O’Kelley: Only Transparency Will Provide Trust In Digital Ecosystem

PALM SPINGS, Calif  – In the interest of promoting digital advertising transparency, AppNexus has done “a complete opening” of its books over the last six months. This type of leadership role should be adopted by  every participant in the digital ecosystem for the benefit of marketers and publishers, says CEO Brian O’Kelley. “I think it’s […]