Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets

The quest for a standardized, UPC-like code for identifying advertising and media assets across platforms took a big step forward with the recent selection of Kantar Media’s audio watermarking technology. “There’s a lot of work still to be done to deploy it, but this is an important milestone in terms of the technology being ready […]


CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement

The Coalition for Innovative Media Measurement is most likely the closest entity that the United States will ever see to other countries’ Joint Industry Committee approach to bringing media buyers and sellers together. With its latest research, CIMM finds conflicting and oft-times confusing approaches to real-time cross-platform attribution and ROI analysis. “The industry wants to […]