Xandr Media Activates Turner Integration While Rolling Out Its SSP Welcome Mat

LAS VEGAS—As Xandr Media begins to cross-pollinate data and technology with Turner and other AT&T family entities, it wants the outside world to know that from a supply-side platform standpoint, its doors are open. “The welcome mat is out. It’s got neon lights around it,” says Xandr Media President Rick Welday. Roughly four months after […]

 
 

Collaboration Can Overcome Fragmented Audiences: Comcast Cable President Marcien Jenckes

Can industry optimism and collaboration defeat fragmentation? From the viewpoint of Marcien Jenckes, the answer is a resounding yes. Jenckes, who is President, Advertising, Comcast Cable believes now is the time to be very optimistic about what premium video can be. “It is the best way for marketers to reach their audiences. We’re coming off […]