SAP’s Tillman Has Fun Finding Influencers Through TV

When you think of a giant business operations software supplier, words like “fun”, “playful” and “mass-market” don’t necessarily come to mind. But that’s what SAP, as it branches out of the usual B2B sales tactics, using TV to find companies amongst consumers. The idea that marketing for B2B no longer needs to be restricted to […]


SAP’s Tillman: Marketers Need to Work to Build Better Data Sources

ORLANDO – SAP global CMO Alicia Tillman believes siloed data is holding the industry back. She’s working to solve it. A year ago, SAP joined forces with Microsoft and Adobe to launch the Open Data Initiative, a strategy that unites the data systems across the three companies to improve customer experiences for companies that operate […]