Desire For Transparency Drives Marketers In-House: OMD Global’s Adamski

COLOGNE – Brand marketers’ desire to bring functions in-house isn’t necessarily new for advertising or media agencies, but one of the more challenging ramifications of clients’ quest for brand safety is in-housing activities the agencies used to handle. “Transparency still is a huge, huge issue,” OMD Global CEO Florian Adamski says in this interview with Beet.TV […]

 

Ad Viewability, Verification Drive Creative Reset For P&G: Chief Brand Officer Marc Pritchard

ORLANDO – After its push for digital media transparency began to gain traction, Procter & Gamble began to realize that it needed to alter its creative game. Things like ad duration and frequency took on new importance. “It forced us to raise the bar even higher on ad creativity,” says P&G Chief Brand Officer Marc […]

 

With A Smart Ecommerce Ecosystem, Amazon And Alibaba Don’t Always Win: Criteo’s Mollie Spilman

COLOGNE – There’s a school of thought that says most online retailers cannot compete with the likes of Amazon and Alibaba. The folks at Criteo don’t think so, which is why they have architected “a kind of alternative universe” in which ecommerce companies not only survive but thrive. Despite “doom and gloom” sentiments about competing […]