Converged TV Offers More Flexibility for Advertisers: Mediaocean’s Akhil Parekh

Consumers have more ways to watch video content as connected devices like smart TVs and mobile phones give them greater control over the viewing experience. This significant shift in their media consumption habits has challenged advertisers to improve their ability to manage cross-platform campaigns as traditional linear television and streaming video converge on people’s electronic […]


Rovi’s Parekh: Big Data Will Change Ad World

Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas last week, Rovi trailed two new products aiming to help advertisers out. Ad Optimizer and Promotion Optimizer take in multiple data feeds […]