GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

SAN FRANCISCO — Ad group WPP¬†is already making video and TV shows on behalf of advertisers, through its GroupM Entertainment division. But it wants to bring distribution platforms together to take its content to larger audiences. “The big aggregators have advantages, whether they’re Yahoo, AOL, Google or YouTube,” says the division’s CEO Peter Tortocici. “They […]