Transaction Data Takes Measurement Beyond First-Party: Affinity’s Garbaccio

The coming tide of regulatory changes and privacy concerns in data-driven marketing will leave only the most valuable and consented data sets standing. That is according to one executive whose company captures consumer data from the sharp end – actual purchases. Damian Garbaccio, Chief Business & Marketing Officer at Affinity Solutions, believes that traditional marketing […]


Outcomes Are Evolving: Affinity Solutions’ Stephanie Geno

In a world where outcomes-driven measurement has dominated the media landscape, the definition of outcomes has evolved significantly. “It used to be outcomes was e-commerce because you could easily track what people were buying online,” Geno says in this interview with Beet.TV at Advertising Week New York. “Then outcomes became store traffic because you could […]


Affinity Solutions CEO: How Purchase Data Can Fuel The Media Ecosystem

If any data can help truly attribute the effectiveness of media spend, it is consumer spending data. But purchase data isn’t only useful for closing the loop. In this video interview with Beet.TV, Jonathan Silver, Founder & CEO, Affinity Solutions, explains how his company is providing purchase data for a range of use cases. Leveraging […]