PubMatic’s Newman Explains What’s Curtailing In-App Ads

COLOGNE – For traditional publishers, the biggest challenge when producing video content isn’t lack of demand. “There is definitely demand there. The biggest challenge for video is actually having enough premium inventory,” says Emma Newman, VP of UK operations for PubMatic. Driving scale for video is best done via programmatic ad sales, Newman explains in […]

 

To OpenX, Take Digital Quality Standards ‘And Run With Them’ Is The Path Success

SAN FRANCISCO – Investing in quality seems to be paying off huge for OpenX, the world’s largest independent advertising exchange. It just capped its 10th straight year of revenue growth, fourth consecutive year of profitability and its nascent video business saw 5,000% revenue growth in 2017. To CEO Tim Cadogan, the industry as a whole […]

 

Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale

COLOGNE – Could it be that the digital supply chain is finally growing up? It’s definitely maturing, with signs of consolidation, less innovation and indications that marketers’ calls for greater transparency are having an impact, according to Andrew Casale. If all of this were true, Casale would know. Back in 2003 he founded Casale Media […]