Adam Skinner
Epsilon’s Adam Skinner: Connected Identity Prevents Post-Purchase Ad Bombardment
LAS VEGAS — The “too-late target” is a perennial problem of the programmatic age. And it’s particularly cringeworthy when an ad tech professional experiences a targeted ad after they have already purchased the item they’re subsequently seeing on their digital screen. “If I go into an electronic store to buy a new laptop or a […]