Activision Blizzard Wants to Erase the Gaming Boundaries

If there’s an easy entry point for marketers to crack gaming, it’s usually through mobile games. But that often comes with a tradeoff in quality – or it least has historically. Mobile games lend themselves to ads, which gamers are used to. But the big splashy opportunities in high end console titles – think mega […]

 
 

Brands, New Awards, CMO Growth Council: Cannes Lions Chairman Thomas Previews 2019 Festival

With a host of brands seeking to unlock growth through creativity, two new awards and a new initiative called Connect, Learn, Experience (CLX), the Cannes Lions International Festival of Creativity “will be a little bit busier and a little bit bigger than last year,” says Chairman Philip Thomas. Although Cannes Lions started in 1954, it […]