Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça

ORLANDO — As the finger was pointed at the ad agencies for inefficiency and obfuscation, the big business consulting groups smelled an opportunity. Now Accenture, PwC, EY and Deloitte has made significant efforts at taking brands’ marketing services contracts. But what does that look like? In this video interview with Beet.TV, Nikki Mendonça, president of […]