Brands Need to Lead From a Simple Human Insight: Leo Burnett’s Hassan

Brands today are clamoring for campaigns with viral potential, but it’s easier asked for than done from an agency perspective. “It takes a true human insight and finding the right way to marry a brand’s beliefs and values with current and social conversations,” says A.J. Hassan, VP-Creative Director at Leo Burnett, in an interview with Beet.TV. […]